NCAA Strategy “The Team” Brand Video

How do you tackle the NCAA’s image problem? You change the debate. We knew we could never win over the Twitter Trolls. And certain members of the national press were determined to undermine the NCAA’s efforts. So we went directly to the people (and fans). We showed why the NCAA matters. And why TEAM matters. We set out to win the emotional battle by reminding people of the purity and purpose of team sports (which the NCAA protects).