Experience 

  • Executive director of multi-discipline, diverse marketing & communications teams
  • Expert at growing brands with meaningful human insights and modern marketing practices
  • Executive leadership team member at two large agencies
  • Author of award-winning strategies and content
  • Innovative thinker, practical solutions, and measured accountability
  • Mentor, DEI advocate, and friend to many

SKILLS 

Company/culture leadership
Brand and marketing strategy
Budget planning and management
Cultural insights
Audience segmentation
Social strategy & content development
Creative insights and brief writing
Research and analytics
Data, technology, and measurement
Community outreach

EMPLOYMENT HISTORY

ASSISTANT DIRECTOR OF MARKETING | UM-Flint | 1/23 – Present

  • Hired to develop an entirely new university branding campaign, which includes a fully-integrated plan, PR, outreach, social, grassroots, and enrollment strategies.
  • Oversee all creation of marketing strategy and creative assets.
  • Manage all agency partners and media relationships.

SVP STRATEGY DIRECTOR | GTB/VMLYR | 8/2016 – 6/2022

  • Strategic lead on Ford’s regional sales events and partnership & promotional marketing strategies (nationally and locally)
  • Key accomplishments:
    • Instituted new annual strategic planning process for local (geographic) marketing groups
    • Grew and mentored an all-new regional staff
    • Helped build franchise-wide marketing effectiveness model
    • Led development of regional growth strategies and marketing plans (AA, Hispanic, Millennials)
    • Wrote all strategies for Ford sales events and promotions, all leading to strong sales quarters
    • Volunteered with Detroit Experience Studio (DEI initiative for Detroit Public School children)

EVP STRATEGY DIRECTOR | LEO BURNETT | 1/2010 – 8/2016

  • Executive Director of Strategy, Analytics, and Research team
  • Executive agency leader (core management team)
  • Key accomplishments:
    • Increased agency revenue and new business
    • Authored agency core mission document (handbook)
    • Rebuilt entire department including personnel, process, and core competencies
    • Head Strategist for the NCAA, United Way, Detroit Institute of Arts, Buick, GMC, and Chevy Silverado
    • Created one of the top Facebook acquisition campaigns of the year (Purple Your Profile & Chevy – in support of World Cancer Day)
    • Wrote the marketing strategy that made Buick the fastest growing luxury car brand in America
    • Drove awareness and ticket sales for the Frida Kahlo/Diego Rivera art exhibit though a unique social media strategy
    • Provided the NCAA with a brand platform to reinforce and grow its position as a student-athlete advocate
    • Expanded United Way’s public perception to local communities

DIGITAL DIRECTOR | PEOPLE FOR CHERRY CAMPAIGN | 2009

  • Joined the campaign to lead all Digital Strategy for the Lt. Governor’s gubernatorial campaign
  • Key accomplishments:
    • Widely credited for building a powerful social media footprint and innovative website
    • Creative director for all print and online assets
    • Led digital fundraising strategies and tactics
    • Advised on communications/PR and messaging strategies

EVP STRATEGY DIRECTOR | BBDO | 1/1992 – 12/2008

  • Executive Director of Strategy, Analytics, and Research team
  • Executive agency leader (core management team)
  • Key accomplishments:
    • Led all strategy for Dodge, Chrysler, and Jeep brands; developing some of the industry’s most memorable campaigns (e.g., “Grab Life by the Horns”)
    • Developed the strategy for the famous Ram “Hemi” campaign which shattered sales and share expectations
    • Helped Chrysler navigate two mergers/takeovers; providing strategic counsel and board presentations
    • Instituted an entirely new strategy and insight development process using customer-centric principles
    • Transitioned agency to new marketing practices (digital)
    • Mentored a team of 15-20 strategists and researchers