Author: mikeamuscat

Real students share why they chose UM-Flint. We created ten videos covering several career fields. Videos were shot and edited to feel authentic and native to Tik Tok.

A bold challenge to prospective college students. Pride in our city, its people and culture. It’s what gets us moving and pushes us to do great things. With a focused vision, we come together to show everyone that Flint isn’t a place you pass through, it’s a place you experience and a place you call home.

NEWS: UM-FLINT ENROLLMENT ON THE RISE

We re-branded the Buick Brand as a friendlier, more human luxury brand. We partnered with the NCAA to share the stories of student-athletes who truly exemplify the human spirit.

How do you tackle the NCAA’s image problem? You change the debate. We knew we could never win over the Twitter Trolls. And certain members of the national press were determined to undermine the NCAA’s efforts. So we went directly to the people (and fans). We showed why the NCAA matters. And why TEAM matters. We set out to win the emotional battle by reminding people of the purity and purpose of team sports (which the NCAA protects).

The assignment was to showcase Chevy’s dependable character on the biggest stage: the Super Bowl. We knew, however, that in order to move the needle, we needed more than a TV spot. We partnered with the American Cancer Society and developed a campaign called Purple Your Profile. The idea: change your social media profile picture to purple in support of World Cancer Day and Chevy will donate to the ACS (for every profile color change). The Super Bowl kicked things off, showing a heartfelt moment of simply being there for a loved one (i.e., dependability). The campaign was a hit by all metrics (fan acquisition, growth, engagement and most importantly, raising money for a good cause). Over 2MM people changed their profile on Twitter and Facebook, surpassing all expectations and expert projections.

NEWS: Here’s Why Your Facebook Friends Are Turning Purple

We wanted to showcase GMC’s “never say never” engineering feats. We partnered with Dude Perfect who display their owner version of “never say never” through extraordinary basketball shots. We made the top-ten viral list for the first time in GM’s history.

National Media Coverage

Sports bring people together, especially family. We celebrated fandom (and family) with Ford and the NFL.